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 Marketing and Advertising
 Advertising and Marketing on the Internet
 General Advertising Policies FAQs
 Disclosures in Internet Advertising
 Customized Market Research
 Email Marketing
 100+ Marketing Ideas
 Marketing Plans
 15 Ideas for Promoting Your Company
 How to Identify a Target Market
 Understanding Marketing
 Unsubscribe Claims
 Developing an Advertising Plan
 E-Marketing
 Advertising on a Budget
 Advertising Consumer Leases
 Additional Marketing Opportunities
 Buying Behaviours
 Defining Product-Service Features and Benefits
 Developing a Company Image and Brand
 Developing a Direct Marketing Plan
 Direct Sales Function
 Using Direct Sales Promotion
 Identification of Customers/Consumers
 Performing Primary Market Research
 Using Sales Reps
 Secondary Consumer Behavior
 Business Checklist for Direct Marketers
 Environmental Marketing Guides

 

 

E-Marketing

The Internet is becoming an important way to market your products and services. As a business owner, it is essential to understand the benefits of marketing on the Internet and the different options and technologies available. Simply having a web presence is not enough. Creating a website for your company is only the first step.

Reasons for E-Marketing

Increasing usage of the Internet reduces traditional media's effectiveness as people give up their time for other activities such as watching TV and reading newspapers or magazines to the Internet.

  • Less costly compare to traditional advertising media
  • Increased exposure, no geographic boundary for Internet users
  • More personalized ads
  • More targeted audience
  • More accurate as it can be updated timely with minimal effort and cost
  • Easier to collect and track customer information

E-Marketing Options

Banner Ads

Banner ads are those graphical image (oftentimes animated) advertisements that appear on web pages. The size of a typical banner ad is 468 x 60 pixels. Some also use other dimensions, but not as popular. Banners can be purchased or exchanged. If purchased, banners are usually charged based on impressions (CPM, cost per thousand impressions) or click throughs. An impression is the instance when your ad is displayed. A click through happens when the user actually clicks on the ad to link to your website. Since click throughs accounts for those who actually visit your site, charges based on click throughs are usually higher than those based on impressions. Banner exchange programs are usually free. You sign up to put your ad in a pool. You have to agree to place someone else's banner from the pool on your website in return for your ad to display on other's web page. Although there is no charge, the major drawback for banner exchange programs is you have little control over what kind of ads will be on your website and where your ads may appear on the Internet.

Email marketing

Email marketing works very much like direct mail marketing, except the message is delivered electronically. You can sent your customers promotional material, product updates, newsletters, etc. periodically.

Reciprocal links & One-way links

Links are hypertext or graphics provided on other website that users could click on to access to your web page. In reciprocal links, you provide links on you website to others’ web page in exchange for others to place links to your website on their web page.

Search Engine and Web Directory Registry

Submit your website to search engines and web directories such as Altavista and Yahoo!.

Search engine positioning

Through use of appropriate keywords in the Title and Metatag fields of any HTML page to improve rankings resulted form a search engine query.

 
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